Posts in Category: Instagram

IGTV Ads: 6 Best Features That Brands Need To Understand

Are you a business brand? Do you look for the best platform to earn social advertising revenue? Then Instagram provides you a chance and experience from the benefits of IGTV ads. Yes! Instagram introduced IGTV ads. It popularly helped to leverage the IGTV video series. Earlier in 2018, IGTV featured on the platform, where creators have got enough methods to monetize the IGTV channels. In May 2020, Instagram reported that they would start to provide ad campaigns to choose creators for profitable results.  Build your engagement rate using free Instagram followers trial.

In this article, we’re explaining to know about the IGTV ads right now and what you can perform using this. 

Everything About IGTV Ads

After 18 months of IGTV launch, Instagram started to work on the IGTV ads for monetized functions. By providing the best income revenue from the content creators, Instagram inspired top-quality content. IGTV ads partner program for content makers expecting to perform similarly as Facebook watch. 

How Many Creators Get From IGTV Ads?

As per Justin Ososky, Instagram’s COO, Instagram decides to share 55% of IGTV ad income with their content makers. For several contexts, both Facebook watch and YouTube provide 55% of ad’s income to their makers. Meanwhile, IGTV ads maintain the other 45%; hence, it works as per the industry standard. 

Some of the standards to be worked on the IGTV ads are explained below:

  1. Follow your community standards such as don’t use a hate tone, avoid violence, and never use sexual content.
  2. Share original video content; it means not violating trademarks or copyright issues. Make use of music, videos, and images with permission.
  3. Don’t post #FakeNews; that means content driving wrong information will be flagged and forfeiture. It is possibly going to be much more strict as time goes on due to waves.
  4. Set up a well-established platform. Facebook needs content makers to have an authentic and established online presence. It means you need to be on Facebook for at least 90 days.
  5. Follow up the political and government standard rules. Facebook says that present and fixed government policies can’t monetize their videos. 

Why Start IGTV Ads?

By keeping online marketers in mind, Instagram planned to start IGTV ads. Creators are essential for Instagram; hence we continue to check at the methods of letting creators turn their passions.  It’s evident to say that Instagram also initiated ads to grab new creators and followers onto their platform. There have been some signs that they have been finding it tougher to get people to watch videos on IGTV and make videos here. 

How Do IGTV Ads Look?

On Instagram, the new feature of IGTV ads works similar to the Instagram story ads. These are midroll ads that probably play between 15 to 30 seconds. You can mostly have a chance to skip the ad after some time, which is similar to YouTube. The major difference is that IGTV ads will probably be videos. Always remember that IGTV is exclusively going to be available on the platform. It means you are going to need to ensure that your IGTV ads fit the appropriate specifications for Instagram videos. 

Some of the Instagram story specifications are mentioned below:

Recommended Size: Upload the highest-resolution video present that suits file size and ratio limits. 

Minimum Size : 500 by 889 pixels.

Aspect Ratios : 16: 9 to 4:5 and 9:16.

Suggested Specifications : .MP4 or .MOV format, the maximum length of 120 seconds, and maximum file size of 30MB.

How To Create IGTV Ads?

Initially, to make an IGTV ad, you just need to look towards the advertising methods on Instagram, not simply IGTV. To start with the set-up process, you need to have a Facebook page and make ads through the Facebook ad manager. If you ever used Facebook or YouTube’s ad manager before, the method is pretty simple. First, select a budget, next ad type, you need to run and change the ad with the video clips, pictures, captions, and headline. 

For a complete breakdown of IGTV ads, save time management on your Instagram profile using Hootsuite. From a single dashboard, you can program and post directly to Instagram, engage the audience, scale performance, and conduct all your other social media accounts. 


In this article, we have explained everything that you need to know about the IGTV ads—starting from the launch of the ads to the execution process of the ads. You can also improve the performance of the ads based on the features.  

How To Shine As An Influencer On Instagram

Instagram is a social platform that is known for providing consistent growth to people in a short span. This platform has been the home for multiple ranges of businesses. This is because Instagram is capable enough to provide enormous new leads to brands. So, going with this social application will maximize your conversion rate. Thus, Instagram is known for delivering consistent growth to people. Because by using this social application, people can have a constant spike in their fame. Instagram has grown into a powerful social application that has been beneficial for many companies for quite some time now. So, people can have a tremendous conversion rate by using this social platform, which will help them take their business to new levels. In recent times, social media marketing has become more vital. So, all sorts of companies can fetch a massive profit through Instagram. Many are making their entry into Instagram with an aspiration that they will turn into influencers one day. This social application is known for offering spontaneous growth for people who are striving to evolve into influencers. Because this social application is slowly changing into a most diverse one due to the consistent growth in its user base. So, you can elevate your business if you go with Instagram. Thus, this social platform has become the business medium for many companies. You have Instagram shops, stories, and other features that have been acting as a medium to improve your conversion rate. Hence, through Instagram, you can have consistent growth for your company. 

All you have to do is that you have to put in continuous efforts and should not back down from it. Thus, Instagram will assure all the possible growth you are aiming to have, which you can gain in a short period. This platform has been providing all the spontaneous growth one is seeking to have at ease. The accusation that is being levied on all the major social applications is that organic reach has come down drastically in them. So, by making use of Instagram, you can achieve a maximized conversion rate organically. The statement I put over here is because many people have earned a maximization in their visibility rate through the explore tab of Instagram. The explore allows you to promote your content at ease without having to spend even a single penny. If you are looking to uplift your business on this famous social application, you can easily achieve it if your content gets into the explore tab. So, drive your reach through Instagram, which is the best social application in recent times. 

Many firms have accomplished a maximized growth on Instagram by trying the paid services. Because these services have become the primary income provider for many companies that are willing to improve their income through social platforms. Thus, this social application has become a significant source of income for many companies. If you go with the paid services, you don’t have to put in huge efforts. The package itself offers the necessary traffic you are aiming to have to your Instagram posts. Try free Instagram likes as it will be a significant income generator for your brands. 

Thus, if you are a person who has been baffled to gain massive reach on Instagram, then you can try the available paid services. So, buy the best-paid services available on Instagram, which provides massive growth for you. Instagram was introduced as another social platform in the social media world. It continues to withstand its place so that people are not making a shift to any other social application. Thus, Instagram stands tall as a top platform due to its scintillating potential to offer massive growth to e-commerce brands. If you are a person who has been trying to become an influencer on Instagram, you can go with the paid services. Many companies are ferociously active on Instagram because they feel that Instagram is the place where they can maximize their conversion rates.

Moreover, they also think that Instagram is the place where they can generate quality leads at ease. If you are a person bewildered that you cannot have a good profit on Instagram, you can buy the paid services. So, go with Instagram, which is the best source to improve your fame, making you popular quickly.

Master On Instagram Marketing. Four Effective Steps That Brands Need To Follow

Instagram is a popular social media networking platform that turns a big ten years in 2020. Instagram, as a visual-centric social networking app, began as a visual sharing application among users. With its increased popularity and engagement, the platform has grown from a visual sharing app into a source of income for content creators, Influencers, and a new social sales channel for marketers.

Instagram has immensely grown and also continues to broaden its horizon. For any business, Instagram’s specific statistics will help you understand how to set up your business strategy, which in turn increases your business ROI. Let’s dive deeper into fascinating Instagram statistics to get a clear picture of the growth of Instagram:

  • Instagram has over more than 1 billion active monthly users.
  • With more billions of active users, it is no surprise that Instagram as a visual-based social media platform.
  • More than 70% of Instagram users are younger generations, mostly Generation Z and Millennial, who are aged between the ranges of 15 to 35 years old.
  • Instagram users spend an average of 52 minutes every day.
  • With its increasing popularity, more than 70% of businesses use Instagram for marketing purposes.
  • More than 80% of Instagram users say that they discover new products or services on Instagram. It also acts as a search engine for many users in identifying products.
  • Instagram engagement is rising and generates four times more than user interaction when compared to Facebook.

Instagram As A Marketing Platform

Instagram has become an ideal fit for e-commerce marketing. If you already have an Instagram account with branded content and established following, you can simply convert the account into the Instagram business account. An Instagram business account gives access to all business features from sales, turning a lead to deal conversion, increasing brand awareness, and analyze your performance through Instagram Analytics. Create quality content and make a seamless transition for existing followers with flymesocial.

1. Determine Your Goals And Objective

If you want to succeed on Instagram marketing, create a productive target with free instagram likes. For businesses of any size and shape, Instagram marketing objectives include:

  • Increasing brand awareness and popularity
  • Boost traffic on the product landing page
  • Gain more lead to deal conversion rate
  • Gain more potential followers

Determining what you need to accomplish on Instagram is the first stage of creating a compelling Instagram strategy. Understand your objective and create SMART goals to focus all your efforts. Measure exact metrics such as awareness, engagement, conversion rate, and customer metrics to fine-tune your business tactics.

2. Know Your Audience

Another essential strategy is to understand your audience in order to create compelling Instagram content to appeal to your target audience. Research your competitors to identify the exact target audience, where your competitor’s customer on the same niche will more likely be your target audience too. Show appreciation and respond to their comments and feedback about your brand.

3. Work With Influencers

Instagram is an effective platform to work with Influencers to promote your product or service. Set clear goals on what you want to promote and what you would like to achieve from the Influencer campaign. Many Instagram Influencer marketing would help marketers in various ways, such as:

  • Increasing product or service awareness
  • Promoting product launch
  • Reaching a wide range of potential audience
  • Drives more traffic to your website or the product page
  • Increases sales

By defining your goals for the Influencer campaign, you will have a better picture of what you can achieve through Influencer sponsorship. After determining your objectives, identify the ideal influencer whose target audience is similar to your business niche.

4. Create Quality Content

Create high quality, recognizable visual content because Instagram is all about visuals. Create a variety of content to engage your audience, such as images, behind the scene content, educational posts, motivational posts, Influencer posts, user-generated content, product promotion videos, and much more. Craft your narrative in telling stories, which is a common thread between you and your competitor’s success. Create compelling captions that make your audience connect with your brand.

Share your post in Instagram communities relevant to your brand makes your presence by engaging the audience in participating in discussions. Follow these simple and yet effective steps to create your own strategy to gain more audience interaction and engagement. Measure your Instagram Analytics each month to identify what strategies work best and what needs improvement.