TikTok is the Chinese application established as a musical service for entertaining the audience through its lip-syncing feature. Instagram has a large audience base with the teenagers’ maximum, and many marketers have taken advantage of this media for promoting their business. Trollishly describes the importance of TikTok marketing for business.
Does TikTok work for my business?
Many businesses have their business account on TikTok to generate brand awareness. The company that looks to make brand promotions on TikTok must confirm whether it is the right platform to market their products. Your business target audience is the base for your TikTok marketing; you have to ensure that they present on the application. If your brand product user falls on the youngsters, then TikTok marketing is successful. Even many adults are the users of this application if your target audience is adults, you can make use of the marketing.
TikTok is not suitable for any kind of business marketing; your brand marketing goal must fit the platform behavior.
The reason for TikTok Marketing
Nowadays, many social media has been using for brand promotion, which is the success of digital marketing to connect businesses with the target audience and make conversions. TikTok consists of 1.5 billion users worldwide, the active user’s range is higher than the other media reported by the statistics. The media includes several interests users; it is a smooth process to find your target audience and make them follow your brand. The TikTok is the video-clip sharing medium of 15 seconds to 60 seconds maximum; it is easy to make the user understand your video ad significantly. This helps to create user engagement and maximize the follower range for your account.
TikTok enables advertisers to create a business account and develop a brand video related to your brand operations with high-quality content to impress the audience. The brand video can be of any theme, and the content has to be clear and in a memorable format. The TikTok users expect the video, which gives entertaining on the content. The audience likes and shares your video if your business video is filled with exciting elements. With consistent efforts on casting high-quality business video will helps to get more followers for your account. This increases the traffic for your business and maximizes the sales leads.
TikTok is varying from the other media marketing by its video clip of limited duration, whereas Facebook and Instagram have the limitations in the video, the TikTok video has more impact than the other media due it is short duration. Within the 15 to 60 seconds, the brand video has to be embedded with the valuable scenes that expose your product features to grab the attention of the audience. The users will feel comfortable viewing the short length video and can skip it if it is not relevant to them. This is the distinct feature of the TikTok to drive audience engagement.
The business can make marketing posts in the feed and stories to engage the audience with an ideal concept such as a puzzle or event for more user-generated content. The TikTok helps to get more user-generated content from the users via comments for the best-designed video. The live video will get high responses from the followers, where your video is made of reliable concepts, like your product awareness, upcoming product information, and how-to video. The followers of your account will take part in the contest or event to know about your session, and the followers who relate to your industry also participate in it. The hashtag challenge is the latest technique implemented by the account, which has massive followers to make the followers promote their brand using branded hashtags. This will increase brand engagement and gain more followers quickly by Free TikTok Likes.
TikTok also supports for Influencer Marketing to find the potential customers for your brand. The influencers have their own followers to influence them to prefer your brand by explaining your product merits. You can choose the type of influencer that matches your target audience characteristics. There are three major types of influencers used by TikTok applications differentiated by the follower’s range, such as micro, macro, and mega influencers. The micro-influencer has the audience range of 1000 to 10000 followers, which suits for all scale business.
The TikTok behaves as the user-friendly media for the users and the marketers to acquire their focused activities. Based on your industry audience’s existence in the platform, you can market your brand and get customer leads through organic and paid promotion.
At the moment, TikTok is the app among Gen Z. With active users of over 800 million and more than 1.5 billion downloads of the TikTok app on the App Store and Google Play Store, TikTok has become an essential platform for social media marketing and influencer marketing. At first, TikTok was a platform for lip-syncing and other funny videos. But now, due to its popularity among Gen Z and young Millennials, it’s not only a platform for funny or trendy videos. In contrast, it has become a platform for marketing too. The TikTok platform has become a great tool to spread your brand awareness, improve your website traffic, and gets a lot of user-generated content.
Nowadays, the most popular marketing strategy on the TikTok platform is influencer marketing. In an influencer marketing, you will need to identify influencers who is suitable for your brand and partner with him. You will need to check all the contents of the influencer before selecting him. Currently, most of the brands are gaining interest in the TikTok platform. Their interest has become too deep that they are learning about the usefulness of marketing on the platform. Most of the brands check out the TikTok services at the Wooxie tiktok views to enhance their business on the TikTok platform. Here, in this article, let’s discuss the tips that would make your TikTok marketing campaign more productive and successful.
Tips: Successful Marketing Campaign In TikTok
Here are some of the tips that will help you to launch a successful marketing campaign in TikTok.
- Create An Authentic Content
Before creating a campaign, the essential thing that you will need to take into consideration is the creation of relevant and authentic content. Though content with too many effects and editings work on other social media platforms, yet it doesn’t work on the TikTok platform. The TikTok platform is applicable only for original and authentic content. In the TikTok platform, the users prefer video content that is emotionally connecting them.
In the TikTok platform, more of a fun and creative content connects the users. So, make a genuine content and quickly get engaged with your audience. If you are still confused, check out the various campaigns that have gained more attention from the users. The reason behind it would be the content’s authenticity as well as originality. So an authentic and interactive content always plays a vital role in a successful marketing campaign.
- Generate Hashtag Challenges
Hashtag challenges are the best way to create a viral influencer marketing campaign. In the hashtag challenge, you will need to make an original as well as creative video content. If the content is exciting or interesting to the users, they will reiterate the original content with their style. They can perform a duet or even create a meme out of the video content. It helps the creators to get user-generated content and increase your brand awareness too. The more interactive and engaging content, the more users, will participate in the campaign. It is a matter of 60 seconds only. Attract your users within those 60 seconds; they will join the hashtag challenge campaign and make their version of it. To increase your followers, you can buy TikTok likes and enhance the visibility of your brand among the TikTok users.
- Carry Out Giveaways
Contests are another way to make your marketing campaigns more successful. The on-trend one is giveaways. These contests become effective only with the help of influencers. If an influencer runs giveaway contests for your brand, it will help you increase your brand’s exposure and also improves your site traffic. So take advantage of giveaway contests in your influencer marketing campaigns.
- Enhance Duets
Making duets with the original video content is an excellent feature of the TikTok. Here, any brand can use the duet feature as a Call-To-Action (CTA) with its users. You can ask your audience to make a duet with your content and reward the best duet by making it featured on your site or giving any prizes. Even you can use the duet strategy in your influencer marketing campaign to increase your user engagement. Make use of trendy song tracks and popular hashtags to improve your content’s reach.
TikTok is no more a fun app. It has become a marketing tool for all businesses and brands. Make use of the hashtag challenges, duet features, contests, and much more in your marketing campaign to increase your user’s engagement. Through genuine and original content, you can improve your site traffic and encourage more user-generated content. Make use of the above tips and turn your campaign into a successful one.
TikTok is becoming popular worldwide with more than millions of active users as it allows the users to create innovative video content. TikTok is also taking the social media platform to another level through its video content. Using TikTok’s uncomplicated tools, all can create unique videos and share them with their followers.
Many social media platforms provide a live streaming feature to connect with users directly. It helps users to get to know your activities in real-time. In the year 2018, TikTok released a Live Streaming Tool, where users can live stream using the app.
If you are new and looking to Live stream on TikTok, don’t worry! Here, we will discuss how to live stream on TikTok and some of the safety tips to remember while live streaming.
TikTok Live Streaming
TikTok Live Streaming is a straightforward tool to connect with your users in real-time. Though it is useful to communicate with your users, it has certain limitations for security and privacy purposes. If you are under the age of sixteen, you will not be able to host the TikTok Live stream. Not only that but also, you must have at least 1000 followers to use the Live stream. If you want to increase your followers, you can use various TikTok services at Flymesocial tiktok fans and instantly gain more followers. The number of followers may vary depending on countries.
Step By Step Procedure To Go Live
If you reach the above requirements, you can smoothly go Live on TikTok.
- First of all, you will need to open your TikTok profile.
- Tap on to the Plus icon at the bottom of the screen.
- On that screen, tap the “Live” option, which is available next to the recording button.
- Type a title for your Live Streaming. Always make sure that your claim is captivating as well as valuable to the users.
- Once you are ready with an eye-catching Live stream title, click on the “Go Live” button. Your Live streaming begins instantly.
Pro Tip: TikTok app censors some of the keywords, such as follow, donation, and much more. Note that you will not be able to use the banned words for your title.
TikTok Live Streaming Safety Tips
If you are planning to go Live on TikTok, it’s essential to maintain your safety and privacy while doing that. Here are some of the safety tips to remember while creating live videos on TikTok.
Protect Your Info
During Live streaming videos, avoid giving your personal information such as name, contact details, address, and much more. Also, you will need to ensure that your background of the video does not contain any of your personal information or whereabouts.
Use A Private Account
If you do not want any of the strangers to watch your live videos, you can try using a private account. With the private account setting, only the users whom you approve can see your live stream.
Do not try to live stream while operating any moveable machines or driving. It may result in severe injuries or accidents.
Turn Off GPS
If your GPS or location services are on, others can find out your exact location. Turning off your location services prevents others from knowing your location.
Problems Faced While Going Live On TikTok
Some users complain that they are not able to Go Live on TikTok. If that’s happening with you, you will need to read the below details.
- The Live Streaming feature on TikTok is in the testing phase. Hence, you will need to update to the latest version of the TikTok app to use the Live feature.
- You should not use the banned list of words in your Live streaming. The list of names includes follow, donation, BFF, fan, duet, drama queen, and much more. So make sure to note down the words that the TikTok live feature doesn’t allow and use words that add value to your followers.
- If you cannot see the Live option, there are chances that your device is undergoing audio recording. The Live option may disappear during such records. So, don’t worry about these kinds of problems.
- Though you need 1000 fans to go live on TikTok, it may vary based on the countries. In such cases, you can buy TikTok views to increase your content’s visibility, which in turn results in the gain of followers.
Now, you would have come to know about all the essential information about the Live feature on TikTok. It is an exciting feature to connect with your users. But make sure that you have an updated version of TikTok to start the Live streaming. Always remember to thank your followers for their support to create an interaction with your fans.
Instagram is a popular social media networking platform that turns a big ten years in 2020. Instagram, as a visual-centric social networking app, began as a visual sharing application among users. With its increased popularity and engagement, the platform has grown from a visual sharing app into a source of income for content creators, Influencers, and a new social sales channel for marketers.
Instagram has immensely grown and also continues to broaden its horizon. For any business, Instagram’s specific statistics will help you understand how to set up your business strategy, which in turn increases your business ROI. Let’s dive deeper into fascinating Instagram statistics to get a clear picture of the growth of Instagram:
- Instagram has over more than 1 billion active monthly users.
- With more billions of active users, it is no surprise that Instagram as a visual-based social media platform.
- More than 70% of Instagram users are younger generations, mostly Generation Z and Millennial, who are aged between the ranges of 15 to 35 years old.
- Instagram users spend an average of 52 minutes every day.
- With its increasing popularity, more than 70% of businesses use Instagram for marketing purposes.
- More than 80% of Instagram users say that they discover new products or services on Instagram. It also acts as a search engine for many users in identifying products.
- Instagram engagement is rising and generates four times more than user interaction when compared to Facebook.
Instagram As A Marketing Platform
Instagram has become an ideal fit for e-commerce marketing. If you already have an Instagram account with branded content and established following, you can simply convert the account into the Instagram business account. An Instagram business account gives access to all business features from sales, turning a lead to deal conversion, increasing brand awareness, and analyze your performance through Instagram Analytics. Create quality content and make a seamless transition for existing followers with flymesocial.
1. Determine Your Goals And Objective
If you want to succeed on Instagram marketing, create a productive target with free instagram likes. For businesses of any size and shape, Instagram marketing objectives include:
- Increasing brand awareness and popularity
- Boost traffic on the product landing page
- Gain more lead to deal conversion rate
- Gain more potential followers
Determining what you need to accomplish on Instagram is the first stage of creating a compelling Instagram strategy. Understand your objective and create SMART goals to focus all your efforts. Measure exact metrics such as awareness, engagement, conversion rate, and customer metrics to fine-tune your business tactics.
2. Know Your Audience
Another essential strategy is to understand your audience in order to create compelling Instagram content to appeal to your target audience. Research your competitors to identify the exact target audience, where your competitor’s customer on the same niche will more likely be your target audience too. Show appreciation and respond to their comments and feedback about your brand.
3. Work With Influencers
Instagram is an effective platform to work with Influencers to promote your product or service. Set clear goals on what you want to promote and what you would like to achieve from the Influencer campaign. Many Instagram Influencer marketing would help marketers in various ways, such as:
- Increasing product or service awareness
- Promoting product launch
- Reaching a wide range of potential audience
- Drives more traffic to your website or the product page
- Increases sales
By defining your goals for the Influencer campaign, you will have a better picture of what you can achieve through Influencer sponsorship. After determining your objectives, identify the ideal influencer whose target audience is similar to your business niche.
4. Create Quality Content
Create high quality, recognizable visual content because Instagram is all about visuals. Create a variety of content to engage your audience, such as images, behind the scene content, educational posts, motivational posts, Influencer posts, user-generated content, product promotion videos, and much more. Craft your narrative in telling stories, which is a common thread between you and your competitor’s success. Create compelling captions that make your audience connect with your brand.
Share your post in Instagram communities relevant to your brand makes your presence by engaging the audience in participating in discussions. Follow these simple and yet effective steps to create your own strategy to gain more audience interaction and engagement. Measure your Instagram Analytics each month to identify what strategies work best and what needs improvement.