Metrics taken into concern by brands on TikTok

TikTok is a humongous platform with 500 million users. The platform has turned into the center stage of social media marketing that has made brands to choose the application over all the social platforms. Today, TikTok avails a plethora of benefits to the marketers, not letting them entangle in many hurdles, which has made TikTok a more friendly platform for marketers. With the ever-increasing user base on one side and laying the ease pathway for marketers, TikTok has evolved into an unavoidable platform today. However, TikTok also had its tough times, which it had overcome like a boss. Today, TikTok is the most preferred social application by all sorts of businesses due to its diverse nature. Following this, marketers are looking to make use of this platform effectively and to skyrocket the reach. However, marketers have parameters in assessing the success of their campaign on TikTok. As the social application has become increasingly crowded, many marketers are bewildered in choosing the right platform. Let us look into the metrics that are taken into concern by the marketers. 

Likes are regarded as a significant metric by brands to assess the reach of their brand name, which helps them in making their other marketing plans on TikTok. Though there are many metrics, brands give importance to TikTok likes than any other parameter. Because likes actually reflect and put forth the number of people who liked a TikTok post. People nudge a like only if they find content to be intriguing. Hence, brands always strive to harvest as many likes as possible for their videos. Many brands have opined that likes have helped them in manifolds in making appropriate predictions of the success of their campaign. Many brands buy tiktok likes to drive people easily. People usually come forward to like a TikTok video only if they find it to be engaging. Thus, the likes showcase the engagement rate of a campaign, which avails them of enormous benefits in planning future campaigns.  

Moreover, there are many free services like bubblegum.me that offer TikTok likes at a reasonable price. Brands can make use of such services as they completely adhere to the rules of TikTok, and it is entirely legit. These services help brands to spot the prospects easily and maximize the conversion rates. Today, many brands are going with these services, which enables them to spot their target audience easily.  

The next factor taken into concern by marketers is the TikTok fans. The number of fans a person able to garner determines his potential. Usually, people tend to follow a person only if they are willing to see his future posts. To make a viewer to follow, the TikTok account should contain intriguing content that should make people feel that they should never give it a miss. Hence, brands are considering the number of fans a person is able to garner as a metric to drive people, which is the reason beyond brands going with influencers. The influencers are considered to have potential and the knack of captivating people effortlessly. Hence, brands are aiming to collaborate with influencers who could quickly get into the minds of people, which has made brands go with the influencers who are able to drive enormous people towards them.

Many brands have achieved excellence by joining hands with influencers who take a brand to the people through their content. This approach has got the attention of many brands because promotion can quickly turn into a hit among people unless they know that it is a promotion. Many instances stand as the testament for the success in the sales of many brands by collaborating with influencers.

Another vital factor that is taken into concern is the number of shares, the TikTok videos able to garner. The number of shares a TikTok video has managed to get is always underrated. Many brands do not consider TikTok shares as a metric in determining the success of the campaign. But, TikTok shares have the potential of taking the reach of a campaign outside TikTok and across many platforms. Some brands assess the reach of their campaign based on the number of shares the TikTok videos managed to garner. Because TikTok shares carry a campaign across boundaries to other platforms, hence, shares should also be considered as a significant metric by brands in assessing the reach of a campaign.

How brands should make use of TikTok in 2020?

TikTok has emerged into the hotspot for digital marketing today. Many brands are looking to capitalize on this platform to the fullest to catch the attention of people. Many brands are opting to spot out ways to enhance their brand presence by making use of this lip-synching application effectively. However, in the midst of the emerging competition, it is still out of reach for brands to harness the platform in the best possible way. Therefore, we spill the beans for you to make use of the platform effectively and to maximize the growth. Many brands have witnessed astonishing growth with the TikTok by grasping the nature and characteristics of the platform effectively. They have come up with the best marketing technique that could fit in with the platform, which helps them to skyrocket their brand name.  

Since you have come to my page, you are very well aware of the way TikTok functions. Just come up with the concept that could reflect both your brand and, in the same way, engage with the audience. Thus the engaging content will turn into a medium to make your brand gain a lasting impression among people. Make use of the services like Trollishly, which will help you mainly in grabbing the attention of people quickly. These services will drive you an enormous number of people to your videos. Making use of such services will increase your brand awareness since many people wouldn’t be aware of the presence of your brand. 

One vital factor that brands should take note of is the usage of relevant hashtags. This will help you to aggregate the TikTok videos that have been performed for you by various people on the platform. You can edit and college the videos in the most engaging way, which you can share it across many platforms. Following such a measure will take your brand to a large number of people. The first impression your brand will get is through this engaging video. Thus, you have tickled the emotion of people at first sight of your brand, which will help you to build your brand effectively. One of the most pivotal factors that could convert a person into your customer is the first impression. Thus, making use of the TikTok video across many social platforms will do its needful to you. You can also get the attention of people by coming up with unique and distinct hashtags. Make sure that the hashtag is related to your campaign and make use of it accordingly. Today, many brands are going with this tactic to make sure they could reach a large number of people.  

Now, we can have a look at some of the best examples that have helped brands maximize their brand reach. Superbowl is the best-known premier league of baseball in the USA. Baseball has a strong fanbase for it in the USA, whereas it doesn’t have many fans outside the USA. But, a recently launched campaign for Superbowl has taken the game of baseball across oceans. The campaign had an unprecedented reach that made people from the countries who haven’t even heard about the game to murmur the word Superbowl. This is the success of the campaign, which had spread its wings across many countries. As part of the campaign, fans are asked to come up with a move performed by Shakira in the Superbowl ceremony. As people always fond of the ‘Hips don’t lie’, many people came forward and uploaded the dance move performed by them. People were asked to post the video with the given hashtag. The campaign has worked more effectively than expected. One of the intriguing factors that have to be noted here is using Shakira as a tool to incline the attention of the world towards Superbowl. People who don’t even aware of the existence of the game ‘baseball’ and people who usually skip the sports column while reading newspaper have begun to take notice when anything on Superbowl poops in front of their TV screen or their laptop screen. Maybe they could have chosen any of the renowned baseball players who have a massive following on social media. But, Superbowl wouldn’t have gained the reach it has attained now. Hence, brands should choose their influencers wisely for campaigns. The reach of a campaign is also assessed with the tiktok likes it has received.

How AR (Augmented Reality) Empowers Tiktok With Its Standard Video Editing Features?

TikTok is a fast-growing social media application that currently has over more than 800 million active users worldwide. It is a short-form video sharing platform highly popular among teens and has taken the social media world by storm. TikTok users can create 15 seconds of video embed with music, filters, AR effects, and much more. The short-form video creation, sharing of videos, attractive filters, and Augmented Reality effects are the more robust features that dominate the platform.

Let’s have a quick review of the popularity and rise of TikTok. TikTok statistics and facts prove that TikTok is a highly engaging platform widely popular among younger generations, such as Generation Z and Millennial. And social media service providers like Twitrounds offer various package to increase your TikTok account popularity. These are the essential TikTok stats that every user needs to know.

  • TikTok is the most downloaded application in the Apple and Android store.
  • TikTok conquers the teens of the world with its entertaining features.fans
  • TikTok users spend an average of 50 minutes a day on the platform.
  • TikTok for branding is highly increasing, where more than 70% of users follow at least one business page.

Video Processing Features On Tiktok

There are two types of video processing features on TikTok. They are standard video editing tools, AR video overlays. 

Face Filters– Face filters capture the TikTok users face on a frame to apply animation and effects based on the position of face landmarks. With TikTok’s face filter, users can create rich animations such as face modification in funny format, using Augmented Reality effects. It increases audience interactivity and inspires in creating more varied content.

Color Effects Or Instagram-like Filters– These filters focus on the entire image rather than the user.

Post-Video Effects– Post video effects are full-screen filters that can be applied to video contents after captured on the camera.

Face Beautification– These filters tracks TikTok users face to enhances their skin imperfections, adjust facial features like slim down nose, cheeks to make a face look delicate.

Some of the standard video editing features on TikTok are:

Audio– Audio is an essential part of any video content. TikTok allows users to add music from a multimedia database library to enhance videos with background music, song snippets, and sound effects.

Concatenation- TikTok video concatenation allows users to merge several video content into a single clip. Users can string four 15 seconds of video content to one 60 second video content.

Slowmo/ Time Laps- This feature allows users to speed up or slow down the video to highlight the content. Integrating Slowmo or Time laps gives users more creativity will enable them to capture the action in detail.

Trimming- Trimming video content allows users to cut unnecessary parts of the video.

How Augmented Reality Empowers TikTok?

A few years ago, most of the people were not familiar with video editing features on social media until TikTok launched as a game-changer. As the most familiar word saying, ‘A picture is worth than a thousand words.’ Now, video content gains more attraction and engagement than a picture or text. TikTok is an entertaining platform that supports only video content and does not support any text or image sharing feature.

Creating and sharing of video content results in more user-generated content. From social media video sharing to educational platforms to communities who share fashion videos, enthusiasts to karaoke, the user-generated content is more intuitive and makes the video process a breeze. In addition to this get, free TikTok Fans from TikTok service providers to get results instantly.

  • The AR video editor on the TikTok application boosts user-generated content, which allows you to increase your followers, fans, or audiences organically.
  • Augmented Reality filters and effects boost user engagement, which results in higher content sharing.
  • Video editing face filters improve retention and encourage younger generation audiences such as Generation Z and Millennial to create authentic content. These video filters attract even kids with animation effects.
  • Augmented Reality features also help TikTok users to build their community by offering various video editing tools and effects that inspire more content creation and sharing of engaging content.
  • TikTok’s Augmented Reality feature engages users to edit video contents in creative methods and lets user self-express with meaningful content and become a creator or TikTok Influencer.

How Do The TikTok Hosts And Contests Help To Get Brand Awareness?

TikTok Marketing serves the most elegant marketing strategy to accomplish business goals. Many advertisers and marketers. Many business advertisers are making use of this platform to propose brand awareness and receive more followers. TikTok has upgraded with new marketing techniques to succor business to reach the audience quickly. Flymesocial defines the contest, and hosts are functioning substantially to obtain the massive followers for your business.

TikTok Hosts and Contests

Every social media are practicing the events for branding purpose of replicating the follower’s volume. TikTok also has significant growth in connecting the audience with live events. The contest brings your audience to you rather than you are searching for your target audience.

Many brands are utilizing contest to explore the brand product and engage the audience through the user-generated content. Before planning a contest, you have to analyze the user interests and the latest trends on the content that roaring in the platform. Abstract the idea from your competitors contests performance insight like what kind of post has a positive response, the content which has received more user-generated content, and the concept which ends up with a poor impression. It will help to develop your brand contest error-free and make more visitors take part in the event. The Tiktok users always look for the video content that entertains and benefits them, such as product offer related information and tutorial videos. You can create a live contest on your product in a quiz format to trigger your target audience to encounter the contest experience. The audience who answers in the comments for your post is more likely to have an interest in your product and may inquire you for their expected needs. You can guide your followers by explaining the product superlative features and encourage them to buy for their use. You can announce a contest reward prior to inducing many audiences to participate in the event when the followers who enjoy and feel pleasant on your contest will recommend their network members to attempt it. Due to this, the brand reach will be increased, and many followers will be acquired for your profile.

The user-generated content is vital for any brand marketing; it plays a major role in influencing the new followers to have a sight on your brand activity. Depends on your product user, you can prepare your contest idea to get maximum user-generated content. The contest must be in an easily understandable format to have a good experience for the user. The success of the brand contest depends on the theme of the concept and innovative presentation. The application consists of youngsters and adult users; the contest has to grab their attention and make them involved in the session.

It is not necessary to conduct the brand contest very often. Proper scheduling on the concept is essential to make the best use of it. You can plan to drive the brand contest twice in a month on weekend days. The right time campaigning on the product contest is necessary for the accumulation of the followers.  

The TikTok event marketing has a high impact on magnifying the audience than the other media such as Facebook. This is due to the Tiktok users engaged on the platform for a day. Many users are active in the TikTok around 8 to 9 hours in a day, which is higher than the other media engagement. 

The latest event marketing strategy implemented by the TikTok is a Hashtag Challenge. The TikTok Hashtag challenge is performed to generate user-generated content from the followers to promote your brand by mentioning your brand hashtag. This varies from the Instagram hashtag challenge, the user-generated content is common, but the TikTok hashtag challenge scope is high to acquire maximum followers. The more number of user-generated content for your brand will be occurred and helps to obtain maximum followers engagement. The target follower who follows your brand will purchase your products and suggest their friends try it. This makes to traverse your brand promotion in various dimensions and get free Tiktok fans free TikTok fans for your business. Many leading brands are using this hashtag challenge to collect different types of user videos for their brand promotion. TikTok marketing has witnessed that several top companies have been utilizing this challenge by getting thousands of followers user-generated content and acquiring millions of followers.

The contests and giveaways attain the benefits of TikTok marketing by getting massive followers and increasing the engagement rate. With the concept of exemplary content on the TikTok contest, the business can benefit from replication followers and conversion rates.

Why Should The Business Use TikTok For Marketing Their Brand?

TikTok is the Chinese application established as a musical service for entertaining the audience through its lip-syncing feature. Instagram has a large audience base with the teenagers’ maximum, and many marketers have taken advantage of this media for promoting their business. Trollishly describes the importance of TikTok marketing for business. 

Does TikTok work for my business?

Many businesses have their business account on TikTok to generate brand awareness. The company that looks to make brand promotions on TikTok must confirm whether it is the right platform to market their products. Your business target audience is the base for your TikTok marketing; you have to ensure that they present on the application. If your brand product user falls on the youngsters, then TikTok marketing is successful. Even many adults are the users of this application if your target audience is adults, you can make use of the marketing.

TikTok is not suitable for any kind of business marketing; your brand marketing goal must fit the platform behavior.

The reason for TikTok Marketing

Nowadays, many social media has been using for brand promotion, which is the success of digital marketing to connect businesses with the target audience and make conversions. TikTok consists of 1.5 billion users worldwide, the active user’s range is higher than the other media reported by the statistics. The media includes several interests users; it is a smooth process to find your target audience and make them follow your brand. The TikTok is the video-clip sharing medium of 15 seconds to 60 seconds maximum; it is easy to make the user understand your video ad significantly. This helps to create user engagement and maximize the follower range for your account.

TikTok enables advertisers to create a business account and develop a brand video related to your brand operations with high-quality content to impress the audience. The brand video can be of any theme, and the content has to be clear and in a memorable format. The TikTok users expect the video, which gives entertaining on the content. The audience likes and shares your video if your business video is filled with exciting elements. With consistent efforts on casting high-quality business video will helps to get more followers for your account. This increases the traffic for your business and maximizes the sales leads.

TikTok is varying from the other media marketing by its video clip of limited duration, whereas Facebook and Instagram have the limitations in the video, the TikTok video has more impact than the other media due it is short duration. Within the 15 to 60 seconds, the brand video has to be embedded with the valuable scenes that expose your product features to grab the attention of the audience. The users will feel comfortable viewing the short length video and can skip it if it is not relevant to them. This is the distinct feature of the TikTok to drive audience engagement. 

The business can make marketing posts in the feed and stories to engage the audience with an ideal concept such as a puzzle or event for more user-generated content. The TikTok helps to get more user-generated content from the users via comments for the best-designed video. The live video will get high responses from the followers, where your video is made of reliable concepts, like your product awareness, upcoming product information, and how-to video. The followers of your account will take part in the contest or event to know about your session, and the followers who relate to your industry also participate in it. The hashtag challenge is the latest technique implemented by the account, which has massive followers to make the followers promote their brand using branded hashtags. This will increase brand engagement and gain more followers quickly by Free TikTok Likes.

TikTok also supports for Influencer Marketing to find the potential customers for your brand. The influencers have their own followers to influence them to prefer your brand by explaining your product merits. You can choose the type of influencer that matches your target audience characteristics. There are three major types of influencers used by TikTok applications differentiated by the follower’s range, such as micro, macro, and mega influencers. The micro-influencer has the audience range of 1000 to 10000 followers, which suits for all scale business. 

The TikTok behaves as the user-friendly media for the users and the marketers to acquire their focused activities. Based on your industry audience’s existence in the platform, you can market your brand and get customer leads through organic and paid promotion.

Tips For A Successful TikTok Marketing Campaign

At the moment, TikTok is the app among Gen Z. With active users of over 800 million and more than 1.5 billion downloads of the TikTok app on the App Store and Google Play Store, TikTok has become an essential platform for social media marketing and influencer marketing. At first, TikTok was a platform for lip-syncing and other funny videos. But now, due to its popularity among Gen Z and young Millennials, it’s not only a platform for funny or trendy videos. In contrast, it has become a platform for marketing too. The TikTok platform has become a great tool to spread your brand awareness, improve your website traffic, and gets a lot of user-generated content. 

Nowadays, the most popular marketing strategy on the TikTok platform is influencer marketing. In an influencer marketing, you will need to identify influencers who is suitable for your brand and partner with him. You will need to check all the contents of the influencer before selecting him. Currently, most of the brands are gaining interest in the TikTok platform. Their interest has become too deep that they are learning about the usefulness of marketing on the platform. Most of the brands check out the TikTok services at the Kleerup to enhance their business on the TikTok platform. Here, in this article, let’s discuss the tips that would make your TikTok marketing campaign more productive and successful.

Tips: Successful Marketing Campaign In TikTok

Here are some of the tips that will help you to launch a successful marketing campaign in TikTok.

  1. Create An Authentic Content

Before creating a campaign, the essential thing that you will need to take into consideration is the creation of relevant and authentic content. Though content with too many effects and editings work on other social media platforms, yet it doesn’t work on the TikTok platform. The TikTok platform is applicable only for original and authentic content. In the TikTok platform, the users prefer video content that is emotionally connecting them. 

In the TikTok platform, more of a fun and creative content connects the users. So, make a genuine content and quickly get engaged with your audience. If you are still confused, check out the various campaigns that have gained more attention from the users. The reason behind it would be the content’s authenticity as well as originality. So an authentic and interactive content always plays a vital role in a successful marketing campaign.

  1. Generate Hashtag Challenges

Hashtag challenges are the best way to create a viral influencer marketing campaign. In the hashtag challenge, you will need to make an original as well as creative video content. If the content is exciting or interesting to the users, they will reiterate the original content with their style. They can perform a duet or even create a meme out of the video content. It helps the creators to get user-generated content and increase your brand awareness too. The more interactive and engaging content, the more users, will participate in the campaign. It is a matter of 60 seconds only. Attract your users within those 60 seconds; they will join the hashtag challenge campaign and make their version of it. To increase your followers, you can buy TikTok followers and enhance the visibility of your brand among the TikTok users.

  1. Carry Out Giveaways

Contests are another way to make your marketing campaigns more successful. The on-trend one is giveaways. These contests become effective only with the help of influencers. If an influencer runs giveaway contests for your brand, it will help you increase your brand’s exposure and also improves your site traffic. So take advantage of giveaway contests in your influencer marketing campaigns.

  1. Enhance Duets

Making duets with the original video content is an excellent feature of the TikTok. Here, any brand can use the duet feature as a Call-To-Action (CTA) with its users. You can ask your audience to make a duet with your content and reward the best duet by making it featured on your site or giving any prizes. Even you can use the duet strategy in your influencer marketing campaign to increase your user engagement. Make use of trendy song tracks and popular hashtags to improve your content’s reach.

Conclusion

TikTok is no more a fun app. It has become a marketing tool for all businesses and brands. Make use of the hashtag challenges, duet features, contests, and much more in your marketing campaign to increase your user’s engagement. Through genuine and original content, you can improve your site traffic and encourage more user-generated content. Make use of the above tips and turn your campaign into a successful one.

TikTok Live Streaming: The Complete Guide To Beginners

TikTok is becoming popular worldwide with more than millions of active users as it allows the users to create innovative video content. TikTok is also taking the social media platform to another level through its video content. Using TikTok’s uncomplicated tools, all can create unique videos and share them with their followers. 

Many social media platforms provide a live streaming feature to connect with users directly. It helps users to get to know your activities in real-time. In the year 2018, TikTok released a Live Streaming Tool, where users can live stream using the app. 

If you are new and looking to Live stream on TikTok, don’t worry! Here, we will discuss how to live stream on TikTok and some of the safety tips to remember while live streaming.

TikTok Live Streaming

TikTok Live Streaming is a straightforward tool to connect with your users in real-time. Though it is useful to communicate with your users, it has certain limitations for security and privacy purposes. If you are under the age of sixteen, you will not be able to host the TikTok Live stream. Not only that but also, you must have at least 1000 followers to use the Live stream. If you want to increase your followers, you can use various TikTok services at Kleerup and instantly gain more followers. The number of followers may vary depending on countries.

Step By Step Procedure To Go Live

If you reach the above requirements, you can smoothly go Live on TikTok.

  1. First of all, you will need to open your TikTok profile.
  2. Tap on to the Plus icon at the bottom of the screen.
  3. On that screen, tap the “Live” option, which is available next to the recording button. 
  4. Type a title for your Live Streaming. Always make sure that your claim is captivating as well as valuable to the users.
  5. Once you are ready with an eye-catching Live stream title, click on the “Go Live” button. Your Live streaming begins instantly.

Pro Tip: TikTok app censors some of the keywords, such as follow, donation, and much more. Note that you will not be able to use the banned words for your title.

TikTok Live Streaming Safety Tips

If you are planning to go Live on TikTok, it’s essential to maintain your safety and privacy while doing that. Here are some of the safety tips to remember while creating live videos on TikTok.

Protect Your Info

During Live streaming videos, avoid giving your personal information such as name, contact details, address, and much more. Also, you will need to ensure that your background of the video does not contain any of your personal information or whereabouts.

Use A Private Account

If you do not want any of the strangers to watch your live videos, you can try using a private account. With the private account setting, only the users whom you approve can see your live stream.

Avoid Distraction

Do not try to live stream while operating any moveable machines or driving. It may result in severe injuries or accidents.

Turn Off GPS

If your GPS or location services are on, others can find out your exact location. Turning off your location services prevents others from knowing your location.

Problems Faced While Going Live On TikTok

Some users complain that they are not able to Go Live on TikTok. If that’s happening with you, you will need to read the below details.

  • The Live Streaming feature on TikTok is in the testing phase. Hence, you will need to update to the latest version of the TikTok app to use the Live feature.
  • You should not use the banned list of words in your Live streaming. The list of names includes follow, donation, BFF, fan, duet, drama queen, and much more. So make sure to note down the words that the TikTok live feature doesn’t allow and use words that add value to your followers.
  • If you cannot see the Live option, there are chances that your device is undergoing audio recording. The Live option may disappear during such records. So, don’t worry about these kinds of problems.
  • Though you need 1000 fans to go live on TikTok, it may vary based on the countries. In such cases, you can buy TikTok views to increase your content’s visibility, which in turn results in the gain of followers.

Conclusion

Now, you would have come to know about all the essential information about the Live feature on TikTok. It is an exciting feature to connect with your users. But make sure that you have an updated version of TikTok to start the Live streaming. Always remember to thank your followers for their support to create an interaction with your fans.

Master On Instagram Marketing. Four Effective Steps That Brands Need To Follow

Instagram is a popular social media networking platform that turns a big ten years in 2020. Instagram, as a visual-centric social networking app, began as a visual sharing application among users. With its increased popularity and engagement, the platform has grown from a visual sharing app into a source of income for content creators, Influencers, and a new social sales channel for marketers.

Instagram has immensely grown and also continues to broaden its horizon. For any business, Instagram’s specific statistics will help you understand how to set up your business strategy, which in turn increases your business ROI. Let’s dive deeper into fascinating Instagram statistics to get a clear picture of the growth of Instagram:

  • Instagram has over more than 1 billion active monthly users.
  • With more billions of active users, it is no surprise that Instagram as a visual-based social media platform.
  • More than 70% of Instagram users are younger generations, mostly Generation Z and Millennial, who are aged between the ranges of 15 to 35 years old.
  • Instagram users spend an average of 52 minutes every day.
  • With its increasing popularity, more than 70% of businesses use Instagram for marketing purposes.
  • More than 80% of Instagram users say that they discover new products or services on Instagram. It also acts as a search engine for many users in identifying products.
  • Instagram engagement is rising and generates four times more than user interaction when compared to Facebook.

Instagram As A Marketing Platform

Instagram has become an ideal fit for e-commerce marketing. If you already have an Instagram account with branded content and established following, you can simply convert the account into the Instagram business account. An Instagram business account gives access to all business features from sales, turning a lead to deal conversion, increasing brand awareness, and analyze your performance through Instagram Analytics. Create quality content and make a seamless transition for existing followers with flymesocial.

1. Determine Your Goals And Objective

If you want to succeed on Instagram marketing, create a productive target with free instagram likes. For businesses of any size and shape, Instagram marketing objectives include:

  • Increasing brand awareness and popularity
  • Boost traffic on the product landing page
  • Gain more lead to deal conversion rate
  • Gain more potential followers

Determining what you need to accomplish on Instagram is the first stage of creating a compelling Instagram strategy. Understand your objective and create SMART goals to focus all your efforts. Measure exact metrics such as awareness, engagement, conversion rate, and customer metrics to fine-tune your business tactics.

2. Know Your Audience

Another essential strategy is to understand your audience in order to create compelling Instagram content to appeal to your target audience. Research your competitors to identify the exact target audience, where your competitor’s customer on the same niche will more likely be your target audience too. Show appreciation and respond to their comments and feedback about your brand.

3. Work With Influencers

Instagram is an effective platform to work with Influencers to promote your product or service. Set clear goals on what you want to promote and what you would like to achieve from the Influencer campaign. Many Instagram Influencer marketing would help marketers in various ways, such as:

  • Increasing product or service awareness
  • Promoting product launch
  • Reaching a wide range of potential audience
  • Drives more traffic to your website or the product page
  • Increases sales

By defining your goals for the Influencer campaign, you will have a better picture of what you can achieve through Influencer sponsorship. After determining your objectives, identify the ideal influencer whose target audience is similar to your business niche.

4. Create Quality Content

Create high quality, recognizable visual content because Instagram is all about visuals. Create a variety of content to engage your audience, such as images, behind the scene content, educational posts, motivational posts, Influencer posts, user-generated content, product promotion videos, and much more. Craft your narrative in telling stories, which is a common thread between you and your competitor’s success. Create compelling captions that make your audience connect with your brand.

Share your post in Instagram communities relevant to your brand makes your presence by engaging the audience in participating in discussions. Follow these simple and yet effective steps to create your own strategy to gain more audience interaction and engagement. Measure your Instagram Analytics each month to identify what strategies work best and what needs improvement.